ONLINE, SOCIAL AND PARTICIPATORY MEDIA
Set Text:
-The Observer Online - www.theguardian.com/observer
The Observer section (link within the ‘more’ dropdown), is part of one of the most successful
international news websites. An online presence makes it a possible economic future for news
organisations, by monetising online content through voluntary donations and membership.
Print:
Print version provides much more detail on the front page,
this is because print is a better technology for detailed
writing
Print newspaper allows for much more varies layout as it is
far less constrained by size considerations
Print version can print large photographs and graphics,
which creates much more of a visual variety and interested
Advertisers can be offered a range of display advertising,
including full page adverts
Online:
Online homepage does not have as much detail
(specifically of one story)
Online webpages is constrained by size and therefore
is limited from changing it page layout
When viewing a website, specifically on a mobile
phone you are limited by the images that you see as
you are restricted by the size of your screen
Advertisements are limited and in turn advertisers
have small spaces to gain exposure
Funding:
Contributor, members, subscriptions and donators: The Guardian/Observer are currently experimenting with this model to protect free online content. During October 2017, they released that they had 800,000 paying contributors worldwide and that this income exceeded that from advertising.
Monthly subscriptions via Kindle: The Guardian/Observer offer their publication on Kindle devices. This is an example of convergence. The monthly subscription is £9.99, but to entice readers they offer 14 day free trial.
Cross-Promotion: The Guardian/Observer advertise their sister magazine ‘The Guardian Weekly’. Although they are not gaining revenue specifically from the magazine itself, they do gain funding from advertising this as it gains exposure and entices readership.
Events: The Guardian/Observer frequently run courses, meetings and conferences
Product Sales: The Guardian/Observer also sell holidays and books linked to their review and travel sections.
Online Advertising: While online advertisers reach a global audience, they are able to sell advertising to different national audiences. (in the sports section they advertise a stag do which is for men and the sports section is more read by men thus the advertisements would be more appropriate in that section s it appeals to their target audience)
Describe 2 ways a newspaper is funded. Use The Guardian and Observer as examples in your answer.
(4)
One way a newspaper is funded is by online advertisements. A company would pay the Guardian to
advertise their company as well as them placing the advert in the most approbate place to gain
exposure for the company- such as in the sports section and advert for a stag do. Another way
newspaper is funded is through contributors. These may include loyal readers who don't want the
Guardian print magazine to be stopped thus monthly give the Guardian money which as a result
funds the newspaper.
How have funding issues affected the drive to online
media? [4]
Funding issues such as advertisement in print
newspapers have effected the drive to online media.
This is because advertisements are much more
common online thus the Guardian would want to
create online media to gain more funding through
advertisements.
Another funding issue which has lead to the drive to
online media platform is though the accessability of
online newspapers. In the 21st century more people
are on their phones and have social media to read the
news instead of buying a print copy so the Guardian
wanted to create their newspaper online to gain the
most readers which as a result will give the Guardian
more money through subscriptions.
How have online presences affected print?
-Print readership is steadily declining, newspapers
are closing, and journalists with decades of
experience are being made redundant.
-If circulation dips below 100,000 copies, it
becomes too expensive to physically print. The
-Independent is an example of a print newspaper
that is now only available online!
-Advertising is moving heavily online and because
of this, online newspapers are attracting online
advertisers.
-It is feared that once a newspaper moves online, it
will lose its influence and become ‘just another
website’
-‘Fake news’ in turn becomes trusted as this is all
people see
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