AUDIENCE

Explain the effect of technology on print newspapers (4 marks)

One effect of technology on print newspapers is that it had decreased circulation of the print newspapers. Many newspapers such as The Guardian now have an app online which had the same content as the print newspapers, they have realised that in this contemporary society that social media has become more predominant thus having more reader if they put their newspaper online thus as a result decreases circulation of the print newspapers.
Another effect is that based on social media becoming more predominant that the amount of people going out to buy print newspapers when they can stay at home and acsess the same information. As a result the circulation of print newspapers are decreasing to which one day may become extinct as technology advances.

Monthly UK online Observer readers
Slightly more male, which is very common in onlinenews content (print is 50-50)
Relatively young
¾ ABC1 (upmarket)
2/3 use mobiles to access online

-The main section of the print version, consists of news and opinion which is a mix of hard news – traditionally offered by newspapers. These appeal to the news-hungry reader. 

-The homepage includes these sections at the top of the page under the different headings.

-The ‘New Review’ consists of more comedic opinion piece, interviews and reviews of theatre, dance, music, computer games and TV listings. These appeal to the culture consumer.

-The homepage features these towards the bottom of the pages, under ‘reviews’

-The sports section covers primarily male sports, with a bias towards football and rugby. This appeals to the sports fan and is written in a stereotypically masculine style.

-The homepage carries a ‘sport’ section about two-thirds of the way down the page.

-It also contains lots of lifestyle material – fashion, gardening, advice on sex/relationships and serious opinion pieces. This targets women.

-The homepage spreads this across several sections, meaning that it’s much more prominent on the website.

-Notice that although The Observer online follows the structure of the print edition, there is a greater

prominence for the lifestyle, food and sport sections that are otherwise kept out of the main section of 

he print newspaper. 

-There is also a higher proportion of photography and headlines on the homepage compared to the

front page.

(majority of people looking online would be younger as its more accessible for them as the device

they would use mire are the others where it is shown, also the younger generation would be targeted

more by the images rater than the words thus more pictures to be shown)

-Traditionally, people who read newspapers were passive. They could choose what newspaper to buy and could always write to the editor, but would accept the messages.

-Online newspapers attract a far more active audience. The website itself has little user-generated content and audiences are limited to responding to journalists…although they can do and tend to debate!

-The Twitter and Instagram feeds offer content for response.

-Remember that neither is moderated, there is much more opportunity for trolling on these feeds, but they encourage a shorter audience attention span which can discourage debate.

Clickbait = The use of sensational headlines or images to attract clickthroughs on a website

Online versions of websites tend to different from the print version, as thy take on more online attributes (clickbait). For example it tends to be much more celebrity/gossip focused.

The Observer online follows the structure of its print edition, but there is far more prominence on lifetstyle, food and sport. These areas don’t tend to dominate the front cover of a print edition. There are also more images/use of photography on the homepage.

The 'comment free' section, Twitter and Facebook all co-enside with each other as the audiences are the same yet Instagram kind of diverts as the audience is different so they need to share the same beliefs of culture and fame.